I find that it’s very useful to go about exposing the worst offenders of environmental damage. I belong to a local eco-advocacy group, and we have certainly changed our tactics lately.

We still do the usual things you would expect, like showing up at city hall meetings and petitioning for recycling, and telling people about buying their own grocery bags or using solar panels. We run workshops on composting and plant trees. And yes, we hug them for photos as a joke. One of the local lawn care companies (http://worryfreelawnmn.com) spoke about the impact that environmental damage has had on his business.

All those discussions have some effect, but nowhere near enough.

That’s why we started targeting particular companies and government departments we suspected of not following local environmental laws and best practices. We covertly gather as much information as we can on them, and then we expose them online.

In many cases, the company leadership doesn’t know what’s going on, and they take prompt corrective actions. In other cases, they just don’t care immediately, calling us a disruptive little hate group or something.

But then the consumers turn on them, their stock prices fall, and their profits follow the downward turn. Then they clean up their act. Exposing the worst offenders of environmental damage sends a message to everyone in town to clean up their act.